Straps with soul. It's about time.
Some people wear a watch to tell time. You wear it to say something.
The original 1973 Ministry of Defence's "NATO" strap spec got it right. The G10 is a great strap. Made to be worn by people who actually do things. Purpose built to be in the world, and just as at home hopping time zones as it is hopping bars.
But it’s been missing something.
Other straps hold a watch. Ours holds its own.
Great design arrests you. It stops you and commands your attention.
Some days a simple strap is the right strap, and there are plenty of good ones out there.
But sometimes you crave something more. Something equal parts artistry and audacity. A statement piece. A strap that earns the second (and third) look. A strap that just did not exist.
Until now.
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We hope to take up considerably more of your wrist. You'll hear from us when it matters, and you will be first through the doors when we are ready to welcome you. And we will never sell or share your information. It's how good works.
